The most requested, locally owned & operated community paper in the region.

We chose a different approach.
Unlike many news organizations, we made a choice to keep our independent, community reporting free and available for everyone. As a result, The Sun has become the region’s most requested newspaper.
We publish 100% local content, no outside sources
Enjoy well written features and articles from local reporters & writers.
...and many more sections to chose from!

We cover the most ground,
more than any other medium in the region.
- Locally owned and operated
- Mailed directly to homes weekly
- Mailed through the United State Postal Service
- Coverage across 5 counties
- All local content, zoned editions
- Audited circulation
- Additional markets in NYS' Capital District, and Central NYS
Local news that matters most
We have a wide distribution footprint, so we split The Sun into 4-zoned editions so our news coverage is relevant to everyone.
Our numbers backed by
Audited Circulation
We use a outside audit company, Circulation Verification Council (CVC) to ensure our numbers are correct.
Guaranteed Delivery
Postal reports are submitted, weighed, and certified by the postmaster of the United State Postal Service every week before each edition is mailed to our readers.
Advertising Solutions

Traditional ROP
Referred to as run-of-paper, is the most common choice for advertisers, and gives us the discretion on where to place the advertisement in the newspaper. Clients may still request a specific page, and we'll do our best to accommodate their request.

Inserting flyers or circulars
Inserting your circular (or flyer) into The Sun is a great way to cut your postal costs and reach thousands of households each week, delivering maximum results to you and your client’s bottom line. Our track record for delivering results has made us a credible option when it comes to print marketing. Our distribution model allows you to target specific zones within our footprint, giving you the power to target your marketing message.

Advertising that sticks
A1-Labels are a fantastic advertising solution for prominent front page exposure. Our 3-inch labels feature a sticky back and can be applied and re-applied to other surfaces. Full-Color glossy front and optional B&W printing on the backside is available. Typically, A1-Labels are cut into a square shape, however, an advertiser may opt to choose a prefab die-cut shape. We offer scratch-off options with (up to) 8 different massages in a single run. A1-Labels are limited to 1 per issue, so reserve your issue dates today.

A gathering spot for
Pros to Know
Pros-to-Know is becoming an increasingly requested section within The Sun for any business. We offer very attractive plans on modest size ads allowing you to showcase your services.

Think outside the box,
with
AdScape
Escape from the traditional square shape ad. AdScape is a circle shape half-page advertisement in full-color, placed in the middle of the page. No other ads are placed on the page, and we only allow one AdScape per issue. Reserve your space now before they are gone.

Spotlight your real estate listings
Our real estate directory is fantastic spot to showcase listings, and costs much less than a typical advertisement. Each listing features a photo and description, and is automatically entered in a rotation with other directory participants for featured property of the week, for no additional cost.
People know us by the company we keep
These and others have chosen The Sun to deliver their message to their customers.
Most of these national and regional companies have specialized departments to drive their market analysis. After their exhaustive comparisons...they chose
Sun Community News to deliver their valuable message to their customers.