No more wasted impressions or clicks.
We leverage advanced algorithms and data analytics to enhance our clients’ visibility by delivering relevant ads to the right consumers at the right time. This data-driven strategy not only streamlines the advertising process but also maximizes return on investment, making it an essential tool for businesses seeking effective marketing solutions.
We ensure your ads reach audiences where they're at:

Their smartphones
Leverage mobile technology to deliver targeted ads directly to users' smartphones, ensuring your message is seen on-the-go.

The websites they visit
Capture the attention of users on their computers with tailored ads that resonate with their interests and browsing habits.

Where they're watching, on connected TVs
Engage viewers in their living rooms with dynamic ads on connected TVs, blending seamlessly with their favorite shows and content.
Tactics that maximize engagement and visibility.
We leverage a diverse range of proven strategies to ensure ads connect with the right audience—engaging consumers who are most likely to be interested in your products or services.
Audience Curation
Optimize ad targeting by leveraging data insights, it ensures your promotional messages reach the right demographics, enhancing engagement and maximizing your return on investment (ROI).
Keyword Retargeting
Reconnect with users who have previously engaged with specific keywords related to your services. By leveraging this technology, we can effectively target potential customers across digital platforms, enhancing brand visibility and driving traffic.
Website Retargeting
Reconnect with visitors who previously engaged with your website. By displaying targeted ads across various platforms, this reminds potential customers effectively enhancing brand recall and driving conversions.
Event Targeting
Reach audiences based on their attendance at specific events.
Geo-Fencing
with Conversion Zones
Utilizes virtual geographic boundaries to monitor user movement, measure offline conversions, and deliver targeted content based on the physical locations individuals are actively visiting.
Addressable Geo-Fencing
Leverage first-party data by geo-fencing customer lists.
Luxe List
Target people based off of contextual groupings of websites. For example, if you use a real estate Luxe List then the ads will be placed on sites like Zillow.com, realtor.com, apartment.com, etc.
Specialty Segments
Customized audience groups built around niche interests, behaviors, or demographics.
Elevate your brand even further.
We provide additional tailored solutions to enhance your brand's visibility.
Search
- SEM
- SEO
- Listings Management
- Reputation Monitoring
Paid Social
- Publisher First-Party Data
- Advertiser Custom Audiences
- Demographic Targeting
- Look-alike audiences
Targeted E-Blast
- Interest Based
- Geo Targeted
- Demographic Targeting
Streaming
- TV, Including Netflix, Peacock, and Hulu
- Audio, including Spotify
- Video, across premium websites and apps
Web Dev.
- Responsive Web Design
- Hosting
- Analytics Installation
- Content Development
Sun Cmty. News
- Traditional Print
- The Sun Newspaper
- NCL Magazine
- Special Supplements
- SunCommunityNews.com
- Daily Headlines
E-Newsletter - Facebook Posts
- Events Calendar
Printing & Swag
- Banners
- Business Cards
- Direct Mailers
- Flyers
- Pens
- Stickers
- Tents
- Yard Signs
- And More!
Other Digital
- LED Billboard (Plattsburgh)
- Digital Billboard Network
Channel recommendations for target audiences.
Programmatic advertising goes beyond broad placements—it’s about precision. We analyze your ideal customer’s online behavior to recommend the most effective channels, whether it’s display, mobile, video, audio, or native ads. By aligning your message with where your audience actually spends time, we ensure your campaign reaches the right people, on the right platform, at the right moment.
Frequently Asked Questions about Programmatic Advertising
Programmatic advertising can be complex, and we understand you may have questions. Here are some of the most common inquiries we receive, along with clear answers to help you navigate this innovative advertising landscape.
What is programmatic advertising?
Programmatic advertising refers to the automated buying and selling of online advertising space. It uses technology and data to target specific audiences, ensuring that your ads reach the right people at the right time.
How does programmatic advertising work?
Programmatic advertising works through real-time bidding (RTB) and automated processes. Advertisers set their campaign parameters, and algorithms determine the best placements for their ads based on audience data and behavior.
What are the benefits of programmatic advertising?
The benefits include increased efficiency, better targeting, real-time analytics, and the ability to optimize campaigns on the fly. This leads to higher ROI and more effective ad spend.
Is programmatic advertising suitable for all businesses?
Yes, programmatic advertising can be tailored to fit businesses of all sizes and industries. Whether you're a local business or a large corporation, it can help you reach your target audience effectively.
How do you measure the success of a programmatic campaign?
Success can be measured through various metrics, including impressions, clicks, conversions, and overall ROI. We provide detailed reports to help you understand your campaign's performance.
What kind of support do you offer for programmatic advertising?
We offer comprehensive support, including campaign strategy development, real-time monitoring, and optimization. Our team is dedicated to ensuring your programmatic advertising efforts are successful.
Excited to get started?
So are we.
Let's talk!
If you have additional questions or need assistance with your programmatic advertising strategy, feel free to reach out to us. We're here to help you succeed.
We are 100% dedicated to protecting user privacy. We never connect personal attributes to individual names or addresses. A generic ID provides a layer of protection to keep the data of individual households safe.