Be seen by the vast majority of travelers in Plattsburgh.
Promote your business or event
in lights on our
NEW
LED billboard
Introducing our NEW
Hi-Resolution LED Billboard!
Experience the future of electronic advertising with our cutting-edge MX-Class LED billboard, featuring the latest state-of-the-art square LEDs. These tiny, closely-packed LEDs produce an incredibly crisp image, unlike anything you’ve seen before!
Promote your event, business, organization, or special message on Plattsburgh’s largest digital billboard, strategically located at the bustling intersection of Cornelia & Broad Street. With an impressive daily circulation of approximately 20,500+, our LED billboard ensures your advertisement reaches a vast audience, making it ideal for both local and distant businesses and events.

Did you know?
Our billboard boasts 80 panels, each with over 900 tiny LEDs like the one pictured here. That totals a dazzling 72,000 LEDs!
In other words, your going to look so good on our billboard!!
Most Popular!
:15
Hold Time Spots
includes 1 basic design
1 Day | $75 |
---|---|
1 Week | $275 |
1 Month | $700 |
3 Months | $625/mo. |
6 Months (or More) | $575/mo. |
Better Value!!
:30
Hold Time Spots
includes 1 basic design
1 Day | $100 |
---|---|
1 Week | $350 |
1 Month | $1,000 |
3 Months | $875/mo. |
6 Months (or More) | $800/mo. |
Better value with our 30-second plans
with the option to split the 30-second spot into
(2) 15-second spots, increasing your visibility.
Details about our LED billboard
SIZE
Our billboard is approx.
80 square feet in size
(1200px wide x 960px tall)
Same size as our previous sign but with many more pixels
Hi-Resolution
Our sign features an impressive 10mm LED board, backed by Watchfire’s MX-Class warranty, ensuring your advertisement is displayed in stunning high resolution. Enjoy crisp, superior image quality that far surpasses standard LED signs.
Color
Our sign can display over 281 billion colors, ensuring your logo and business colors are rendered exactly as you envision. This high-fidelity color representation is backed by Watchfire’s MX-Class 10-year warranty.
10-YEAR BRIGHTNESS, COLOR AND PARTS GUARANTEE
Watchfire’s unparalleled ten-year billboard brightness guarantee, ten-year color uniformity guarantee and ten-year parts and labor warranty.
Watchfire remains the industry leader, and after 90+ years in the electronic sign business, Watchfire continues to build on a foundation of hard work and strive for future success. Experience and innovation reassures Watchfire's ability adapt to the ever-changing industry. Their commitment to quality means that we are here for our customers with exceptional support.
Is this sign right for me?
Your business or event doesn't need to be based locally.
We know firsthand that people in the North Country are willing to travel far and wide for great entertainment, a sports game, professional service, or a even fantastic sale.
Whether your business or event is nearby or in locations like Lake Placid, Glens Falls, Albany, Syracuse, Burlington, VT, or even as far as Buffalo, if you promote it, they will come!
Billboard Q&A
Best Practices
Creating an effective billboard ad is crucial for your campaign's success. Here are some key tips:
1. Size and Resolution
- Each billboard has specific pixel dimension
- Always design at the exact size required for the best quality
2. Keep it Simple:
- Use large, easy-to-read font
- Limit text to 7 words or less
- Use high-contrast colors for visibility
3. Clear Call-to-Action:
- Tell viewers what you want them to do
- Include a website or phone number if relevant
4. Brand Visibility
- Make sure your logo or brand name is prominently displayed
5. Consider Viewing Time:
- Remember, viewers often have only a few seconds to see your ad
- Prioritize the most important information
Why advertise on our billboard?
High Visibility
Strategically located at a prime intersection in Plattsburgh!
140+ Spots Daily
All ad campaigns are guaranteed to have at least 140 spots per day!
Hi-Resolution
Enjoy crisp, superior image quality in stunning high resolution that far surpasses standard LED signs in the area.
Design Work Included
Our creative team is ready to assist you and build a great looking ad for your campaign.